From Slator: How Trek Rides to Victory in 19 Languages


Trek’s website is currently available in 19 languages and 33 locales, with its top target languages being French (France), Spanish (Iberian and Mexican), Italian, and German, according to Goessling. There is also a high volume of translation from English to Dutch and Dutch to other European languages.

Perhaps surprisingly, the company’s in-house localization team is relatively small. “It’s just me and two project managers. The team started when I joined the company about six and a half years ago,” she says. “Our offices around the world are small efficient teams, with around 25% working in some localization capacity.” ”



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